Ping (zestyping) wrote,
Ping
zestyping

How realism and gender affect persuasiveness.

Suppose a group of test subjects all see the same argument presented by six different speakers: a real man and a real woman, a male and female animated virtual human, and a male and female animated animal-like character. They all hear the same audio (as spoken by the real man and real woman) but see different video.
Poll #718037 How realism and gender affect persuasiveness.

Do you think people are more persuaded by real humans or virtual humans?

much more persuaded by virtual humans
2(5.9%)
a bit more persuaded by virtual humans
11(32.4%)
about the same
2(5.9%)
a bit more persuaded by real humans
9(26.5%)
much more persuaded by real humans
10(29.4%)

Do you think people are more persuaded by real humans or virtual non-human characters?

much more persuaded by virtual characters
1(2.8%)
a bit more persuaded by virtual characters
8(22.2%)
about the same
4(11.1%)
a bit more persuaded by real humans
10(27.8%)
much more persuaded by real humans
13(36.1%)

Do you think females are more persuaded by females or males?

much more persuaded by females
4(11.1%)
a bit more persuaded by females
8(22.2%)
about the same
4(11.1%)
a bit more persuaded by males
12(33.3%)
much more persuaded by males
8(22.2%)

Do you think males are more persuaded by females or males?

much more persuaded by females
2(5.6%)
a bit more persuaded by females
9(25.0%)
about the same
4(11.1%)
a bit more persuaded by males
9(25.0%)
much more persuaded by males
12(33.3%)
I'm in a talk presented by Catherine Zanbaka about a study of how realism and gender affected persuasiveness.

In their experiment, they had 138 students (41 males, 97 females) watch videos of six different speakers presenting the same persuasive argument. The six speakers are shown here.



The study concluded that both virtual humans and virtual non-humans were about as persuasive as real humans. I'm quite skeptical of this conclusion because the virtual animal characters were shown two or three times as large as the humans (just a head filling the entire screen as opposed to showing a whole person). And even so, their numbers do show some difference.



Females were slightly more persuaded by males than by females, and males were much more persuaded by females than by males. I'm more inclined to believe this result because it was more consistent and a larger effect:



Do you think the results from a study this size are valid in general? Do your personal experiences agree with their results (particularly the gender factor)?

After the talk, a member of the audience came up during the question session to point out "Your females had cleavage!"
Tags: chi2006
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